After three centuries of history, innovation, iconic products, and a constant presence in people’s lives, Solari has decided to do something new: tell its story.
For the first time, the company is launching a communication campaign that doesn’t just talk about what it does but who it is. A narrative that places our identity at the center, along with the values that guide us every day and our deep connection to the land, communities, and people.
This campaign lives primarily on social media and through digital content, but takes real shape in a new commercial: a significant step forward for the company’s image, and for all the people who help build it every day with passion and expertise.
Today, Solari celebrates 300 years. We do so with the discretion that has always defined us, honoring our tradition while looking boldly toward the future. We continue to invest in artificial intelligence, new hardware technologies, environmental sustainability, and the health and safety of those who work with us.
Adding a unique touch to this story is the original music composed specifically for Solari crafted by a composer who has translated our identity and spirit into sound. A soundtrack that enhances the imagery and amplifies its meaning moving, yet never overwhelming.
The commercial is a small birthday gift, but also something more: it marks the first time Solari shares its story with the public. An unprecedented gesture, yet a natural one reflecting our DNA: masters of staying behind the scenes, yet present in the everyday lives of millions.
This is a story of simplicity, authenticity, and pride. The pride of a legacy that looks ahead.
Credits
Director – Gianluca Ripa
Music – Giordano Mazzi
Actors – Elisa Trombin and Michele Ripa
Steadicam Operator – Federico McConnell
Focus Puller & 1st AC – Giovanni Leone
Director of Photography – Isabel Zanato
Colorist – Isabel Zanato
Script Supervisor – Giulia Palmarin
Gaffer – Marco Giordano
